An entire product company in one system.
Realico is an AI real estate portal for Slovakia and Central Europe. The team building it does not use Jira, Notion, Slack or Drive - it runs entirely in MACAY. And the admin of the portal itself is being built as custom modules in the same system.
The product grew faster than the tools around it.
Realico is being built as a full-featured portal - agents, listings, inquiries, client accounts, the VOX voice assistant. At first, work on it happened wherever it happened to fit: tasks in one tool, documents in another, client communication in a third.
The result was familiar to any company: searching for where things are, entering data twice, and nobody seeing the whole picture. When the admin for the portal itself was added as yet another separate system, it was clear this wouldn't scale.
The decision was simple: one system that adapts to the product, not a product bent to fit someone else's tool. Exactly what MACAY promises everyone else - so we built it for ourselves first.
Dashboard: what matters today, who is working on what, what is waiting for approval. Demo preview.
The company and the product in the same modules.
The left half is standard MACAY that every client gets. The right half is what was custom-built - and it shows how far you can go.
Projects and tasks
Kanban boards for every part of the product - portal, admin, VOX, marketing. Deadlines, priorities, comments and a complete history of every task.
Team and clients
Roles, permissions, audit. Realico's partners and clients have their own login - they see only their projects and can comment without access to the internal workings.
Documents with commenting
Contracts, specifications and designs are reviewed directly in the document - selected text, an area, a note or a bug. No one sends PDFs back and forth by email.
Weekly reports
Each team member fills in their part, the system assembles it into a client report and makes sure nothing is missing before it is sent.
Portal admin as modules
Realico's listings, agents, inquiries and client accounts are managed from MACAY - as custom-built modules connected directly to the portal. One identity, one database, no syncing.
VOX - voice assistant
The portal's voice interface was built on the same infrastructure. Testing, QA scenarios and run evaluations are tracked in the MACAY QA module.
Step by step, no big bang.
Internal team operations
- Team, roles, client accounts
- Projects, boards, tasks
- Documents with commenting
- Weekly reports, notifications
- QA scenarios for VOX
Realico admin as modules
- Agents and their portfolios
- Listings and approvals
- Portal inquiries straight into tasks
- Connection to the portal through one identity
Invoicing and analytics
- Invoicing and payment tracking
- Automatic reminders
- AI process review - where the team loses time
The system adapted to the product, not the other way around.
Every custom-built module came from a specific team need, not from a feature catalog. When the portal admin needed an approval step for listings, it was added to MACAY - not to a separate app with yet another login.
And that is exactly how we do it for every client: standard modules out of the box, the rest custom-built to fit. Realico is just the first one where you can see it all.
Comments tied to an exact spot in the document - text, area, note or bug. Demo preview.
"The best test of a system is when you have to work in it yourself every day. We built MACAY for ourselves and Realico is proof that it can carry an entire company - with the product inside it, too."
Do you have processes that don't fit into standard tools?
We will show you on the live system what they would look like in MACAY.